Plump it up
Use two lipsticks , one lighter than the other- to create the illusion of fuller lips. Apply the lighter color on the center of the lips. Then using a brush blend the darker color out towards the edges.
Get the color you crave. Sick of falling in love with a lipstick in a store and then finding out it looks completely different on. To get the hue you see in the tube , I prime your lips with a concealer first. It also helps lipstick to stay on longer.